Getting Your House Ready to Sell
- Introduction: Emotion vs. Reason
- De-Personalizing the House
- Removing Clutter, Though You May Not Think of it as Clutter
- Fixing Up the House Interior
- Fixing up Outside the House
Want to Start Off With a High Sales Price? Beware!
- Meeting with Realtors
- Which Realtor Do You Choose?
- What Happens Behind the Scenes
- Dropping Your Price...Too Late?
Types of Listing Contracts
- Open Listings
- One-Time Show
- Exclusive Agency Listings
- Exclusive Right to Sell
Listing Commissions and Related Issues
- Is the Commission Negotiable?
- How and When the Commission is Earned
- "Hot" Market Under-Pricing Strategy - Commission Issues
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The Listing Agent & Marketing Your Home
- The "Real" Role of a Listing Agent
- Preliminary Marketing - the "For Sale" Sign
- Preliminary Marketing - Flyers and the Brochure Box
The Listing Agent - Marketing Your House to Other Agents
- The Multiple Listing Service
- Office Preview
- Broker Previews and Culinary Delights
- Office Flyers
- Marketing Sessions
The Listing Agent - Marketing Your House to Homebuyers
- The Purpose of Advertising in General
- Real Estate Company Advertising
- Individual Agent Advertising
- Neighborhood Announcements
- Open Houses
Showing Your House to Home Buyers
- Convenience and Availability
- Why You Should Not Be Home
- Lighting, Fragrances, Pet Control and More
- Keeping the House Tidy and Neat
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